For RE/MAX Rise Agents · Agent Funnel Works

The short version

Three things, then the detail.

Everything below comes from primary sources I checked on July 17, 2026: the National Association of Realtors 2025 Profile of Home Buyers and Sellers, Meta's own housing ad rules, and how a tracking pixel actually works. Every source is named and linked. Where I use reporting, a vendor page, an academic paper or my own data instead, I say so.

Your leads build an audience. Make sure some of it is yours.

Every click on your listing builds a list and a data trail somewhere. On a page you own, with your own pixel and form, it builds for you, and it is still yours next year.

The portals are for reach. This is for what you keep.

Platforms are great at putting your listing in front of people, and our brokerage uses the best of them. They are not built to hand you an asset you own. This fills that gap, alongside them, not instead of them.

The one thing sellers ask you for, you cannot point at

NAR asked sellers what they most want from an agent. The top answer, at 23%, was help marketing the home. Ask yourself what you actually hand a seller that proves you did it.

What actually matters

The lead is the easy part. Keeping what it builds is not.

Three things, from primary sources I checked on July 17, 2026: how a tracking pixel actually works, and NAR's 2025 seller data. One of them argues against my own pitch, and I left it in on purpose, because a page that only shows you the flattering half is not worth reading.

Your leads build an audience. The only question is whose. Strong

This is not a knock on any platform, it is how the plumbing works. Every time someone interacts with your listing online, that click builds an audience and a data trail. On a site you rent, that trail lives with the platform, which is a fair trade for the reach they give you and it is how every platform on earth is built. On a page you own, with your own pixel and your own form, it builds for you: your list, your audience, your data, the kind you still have next year and the year after.

Nobody is the villain here. The portals are good at what they do and our brokerage works with the best of them. The point is simpler than a fight: you want to be on the owning side of at least some of your own traffic, and most agents right now are not on any of it.

Sellers' number one ask is marketing the home Strong

NAR's 2025 Profile of Home Buyers and Sellers, Exhibit 7-6. When sellers were asked what they most want from their agent, the top three were: help marketing the home to potential buyers at 23%, pricing the home competitively at 19%, and selling within a specific timeframe at 19%.

Marketing the home is the single biggest thing they are asking you for. One caveat that belongs right here and not in a footnote: NAR's seller chapter surveys only people who sold and bought in the same window, so the classic lake seller who cashes out and leaves is under represented. Now the honest caveat from the same exhibit: "help create and post videos to provide tour of home" came in at less than 1%. Sellers want marketing in the abstract. They are not asking for a webpage. Anyone who tells you sellers are asking for digital marketing deliverables is selling you something.

Half of agents already do this, so it is table stakes, not an edge Strong

Same NAR report, Exhibit 7-8. Sellers report their agent marketed the home on: the MLS (85%), a yard sign (67%), an open house (59%), Realtor.com (50%), the agent's own website (49%), third-party aggregators (46%), the company website (42%).

Forty-nine percent. About half of agents already put listings on their own site. This is the finding that hurts my pitch, and it is real, so here it is. Anyone who tells you "most agents do not have this" is wrong and NAR's own numbers say so. The gap is not whether you have a website. It is whether each listing gets its own page that you own, and NAR does not measure that at all.

What this market charges

Every number here came off the vendor's own page.

I checked all eight on July 17, 2026. Five publish real prices. Three will not tell you without a demo, and I think that is worth noticing on its own.

Vendor	Setup	Monthly	Published?
Real Geeks	$500 one time	$399	Yes
AgentFire	$800 to $6,500	$165 to $215	Yes
Sierra Interactive	$0 annual / $500 monthly term	$299.95 to $599.95 annual, $359.95 to $724.95 monthly	Yes
Placester	Optional paid setups, quoted separately	$59 to $129	Yes
Curaytor	$0, no setup fees	$1,300	Yes
Luxury Presence	Setup fee, I recall $500+	$555, my basic plan	No, 12 month lock in
Ylopo	Not published	Not published	No, demo required
BoomTown (now Inside Real Estate / BoldTrail)	Not published	Not published	No pricing page

Method: each vendor's public pricing page, read July 17, 2026. Curaytor's page says it plainly: "We publish the price because you should know the number before you book a call." Luxury Presence still will not print a price, but I do not have to guess at theirs, because I am a customer. My own basic plan is $555 a month on a twelve month term I cannot leave, and there was a setup fee I remember as north of $500. I am not knocking them, I pay them every month. I am just showing you the real number they will not. Ylopo runs an FAQ titled "How does Ylopo pricing work, and why do you need a demo to get a real number?" BoomTown appears to have been folded into Inside Real Estate and may no longer be sold as its own product, so treat it as a historical anchor. I deliberately excluded the third-party "pricing roundup" numbers that show up first in Google. I checked two of them against the vendors' own published prices and both were wrong.

The diagnosis

This is an ownership problem wearing a lead generation problem's coat.

Every vendor in that table will sell you more leads. That is the obvious thing to buy and I am not going to sell it to you, because the evidence does not support it and I would rather lose the sale than get caught overclaiming to a colleague.

The part where I argue against myself

I am not going to tell you a landing page wins you listings.

NAR asked sellers directly what made them choose their agent. Reputation, 35%. Trustworthiness and honesty, 22%. Friend or family, 15%. And "agent seems 100% accessible because of use of technology like tablet or smartphone" came in at 1%. That is Exhibit 7-7 and you can look it up.

It gets worse for me. Exhibit 7-2: 66% of sellers used an agent who was referred to them or who they had worked with before. Referral 37%, past client 29%. "Website without a specific reference" originated 4%. Sign, 2%. Social with no connection, 1%.

So if anyone, including me, tells you a page is how you win listings, the association's own research says no. Two thirds of your listings are going to come from people who already know you, and nothing on this page changes that. Go work your database. That advice is free and it is better than anything I am selling.

Here is what is actually true, and it is narrower and more useful.

You are going to get the listing from your sphere anyway. The question is what happens to it after you get it. Right now it goes onto the MLS, gets syndicated across the portals, and produces a stream of buyer interest that mostly builds an audience somewhere other than your own account. That is not the portals doing anything wrong, it is simply the trade. You did the work, and the asset it generated built somewhere you cannot reach.

Whatever your lead volume is, I cannot see your pipeline from here and I am not going to pretend I can. This is a different problem, and unlike lead volume it is fixable: the fix is an asset with your name on the deed.

Plain English, 1 of 3

A website and a landing page are not the same tool.

This is the part most agents have never had explained, and it is why "I already have a website" is not actually an answer to this.

Your website

Built to be browsed

About you, your bio, your whole business
Ten things to click on every screen
Judged on looking credible
One destination for every kind of visitor
Right tool for someone who already knows your name

A campaign page

Built to be acted on

About one listing, one offer, one question
One next step, visible without scrolling
Judged on whether the visitor does the thing
A different page for each reason someone clicked
Right tool for a stranger you paid to reach

Honest caveat, because I said everything here would be evidence. There is no study I could find that measures a dedicated real estate landing page against a homepage for the same campaign traffic. Unbounce, who publish the biggest landing page benchmark study there is, dropped real estate from their report entirely, and their last real estate edition in 2021 was headlined "Forms Pages Just Aren't Converting in Real Estate." So the landing page beats homepage idea is marketing doctrine and my own experience, not a measured fact in this industry. If you see a proposal quoting you a real estate landing page conversion rate from Unbounce, that report section does not exist. I looked.

Plain English, 2 of 3

The pixel is the part that compounds.

A pixel is a few lines of code on a page you control. People who visit can be added to a custom audience in your ad account, subject to their consent, their browser, and Meta's housing rules.

That means the people who looked at your lake listing and did not call are not necessarily gone. They can be an audience you show your next listing to. One thing it does not mean, and you should hear this from another agent rather than from a vendor: you cannot build a lookalike audience off them. Meta removed lookalikes for housing ads under its 2022 Department of Justice fair housing settlement, and any vendor still selling you lookalikes for listings is selling you a tool that does not exist for us and was banned for discriminating. Custom audiences from your own page still work. That is the part that is real.

On a page you do not own, that audience builds for the platform, not for you, which is simply the trade you make for their reach. On your own page it builds for you. The smart move is both: use the portals for reach, and run your own page to catch what you can keep.

Where I have to be straight with you

A pixel will not prove your marketing worked.

Every vendor sells the pixel as proof of ROI. It is not, and the best evidence on this comes from Facebook's own scientists. Gordon, Zettelmeyer, Bhargava and Chapsky published 15 randomized experiments across roughly 500 million user-experiment observations and 1.6 billion ad impressions in Marketing Science in 2019 and concluded that observational methods, which is exactly what a pixel dashboard produces, "often fail to produce the same effects as the randomized experiments, even after conditioning on extensive demographic and behavioral variables." Their finding, verbatim: "commonly used observational approaches based on the data usually available in the industry often fail to accurately measure the true effect of advertising."

Facebook's own people, on Facebook's own data, could not make attribution tell the truth. So when a dashboard tells you the page drove twelve leads, that is an estimate of exactly the kind that paper falsifies. I will still put the pixel on, because targeting and audience ownership are real and verifiable. I am just not going to tell you it is proof.

Same honesty on retargeting: Lambrecht and Tucker's field experiment in the Journal of Marketing Research found dynamic retargeted ads were on average less effective than generic ones, except for people who had already narrowed what they wanted, which the authors measured by whether the person had gone and read reviews. It was an online travel company, not real estate. That maps onto a buyer ten weeks into a search, which is NAR's median. It is a narrower claim than the industry makes and it is the one I can defend.

Plain English, 3 of 3

At minimum, every listing gets a page.

If you take one thing from this, take this one. Forget ads for a second. Forget funnels. The listing is the argument.

Twenty three percent of sellers say the thing they most want from you is help marketing the home. That is the biggest single ask in NAR's data and it is what you are actually being hired to do. Now be honest about what you hand them. An MLS entry they cannot see, a syndication feed they do not understand, a listing page you do not control sitting next to other agents, and a yard sign. NAR's Exhibit 3-4 ranks the yard sign last among information sources on "very useful," at 28%. Fair is fair: 62% still called it somewhat useful. Buyers just do not act on it.

A dedicated page for their house is the only piece of that you can put in a text message, put on the sign as a QR code, hand across the kitchen table, point at during the listing appointment, and still own after the deal closes. It is the deliverable behind the word "marketing."

I am not claiming it wins you the listing. We already covered that: NAR says technology is 1% of why sellers pick an agent. I am claiming it is the only honest, tangible version of the thing 23% of them asked you for, and that when you do get the listing from your sphere, the traffic it generates should land somewhere you own.

Every listing

The property pagePhotos, the story, the neighborhood, one form. Built to be live before the sign goes in.

/272-candlewood-lake-road

Open house

The QR destinationThe sign rider points at a page, not a portal. The form is on your page and the pixel is in your ad account.

/272-open-house

Seller side

The valuation pageThe thing you point farming, mailers and social at when you want listings.

/home-valuation

After close

The just sold pageThe proof asset. It is the piece you can put in front of the next seller on that street.

/sold/272-candlewood

Worth saying plainly: nobody has measured whether single property pages actually move days on market, listing appointments, or lead capture. I went looking for a study and every source I found was a company selling the product, with no sample size and no methodology. So this section is mechanism and my own judgment, clearly labeled, not evidence. The one real piece of peer reviewed research nearby cuts the other way: Benefield, Cain and Johnson in the Journal of Real Estate Finance and Economics found more listing photos raised price but that interior photos also lengthened time on market, with no such effect from exterior photos, both at a decreasing rate. And the "listings with video get 403% more inquiries" stat you have seen quoted at NAR? NAR never said it. It traces back to a blog post. I checked the full 2025 report. It is not in there.

Proof, not promises

You are reading one right now.

This page is the demo. If it held your attention this far, decide for yourself what that is worth. It is the one thing on here I am not asking you to take on a citation.

Live

ctrealtormonica.com

Monica Palmerie, RE/MAX Rise. Built by me, live on her own domain, her leads to her inbox. Open it on your phone. It loaded when I checked it on July 17, 2026.

Live

candlewoodlakeagent.com/272

My own listing at 272 Candlewood Lake Road North. A real property page for a real house I am selling. This is the thing I am describing, on my own business first.

Live

candlewoodlakeagent.com

My Candlewood waterfront site. I run this one on my own money, and the 272 page above lives on it. I built the pattern on my own business before I offered it to anybody else.

"I had a great experience working with Agent Funnel Works on my business landing page. They were professional, responsive, and really took the time to understand my brand and goals. The final page looks fantastic and has given my business a much more polished online presence." Monica Palmerie · Realtor · ctrealtormonica.com · Shared with permission

That is the only client review I have, because Monica is the only agent client I have. I am not going to pad this section with borrowed logos or a wall of stock testimonials. When there are twelve of you, there will be twelve reviews or there will not be, and either way you will be able to call them.

Investment

Independent offering by Connor CT Homes LLC. Not a RE/MAX Rise or RE/MAX LLC product, program, partnership or endorsement. Rise pricing is my personal offer, not a brokerage benefit.

Rise agents pay less, and here is exactly why.

I want Rise to be the number one brokerage in Connecticut. That is not a marketing line, it is the actual reason for the discount: if our agents market better than everybody else's agents, the whole office rises and I am in the office. There is also a boring practical reason. The CT compliance footer, the brand kit and the market data for our area are already built, because I built them for me. You cost me less to onboard, so you pay less.

Solo

Solo Agent

You list a few times a year and you want each one to have a page you own.

$549 a month public rate$399a month, Rise rate

Rise saves $150 a month

2 active pages
1 new listing page a month
Meta Pixel, GA4, GTM, UTM tracking
Lead form to your inbox and your CRM
Your domain, hosting, SSL, uptime
1 grouped edit request a month
CT real estate advertising compliance structure, built to be broker reviewable
QR and launch kit

Activation $499, public $699.

Most agents want this

Producer

You list regularly and you want every listing to have a home you own.

$1,099 a month public rate$799a month, Rise rate

Rise saves $300 a month

5 active pages
2 new listing pages a month
Everything in Solo
3 grouped edit requests a month
We set up every automation so your leads land in your CRM the second they come in: Follow Up Boss, kvCORE, Google Sheets, whatever you run
Lead magnet delivery and welcome sequence
Monthly performance report with one recommended action
Quarterly refresh

Activation $999, public $1,399.

Teams and listing agents

Listing Machine

Every listing you take gets a page, no counting, no asking.

$1,999 a month public rate$1,499a month, Rise rate

Rise saves $500 a month

Unlimited listing pages, fair use
Up to 8 active evergreen pages
Everything in Producer
Unlimited minor edits, fair use
Open house and just sold page templates
Automated market report infrastructure
We build and run the whole automation layer behind the scenes, so leads route, tag and follow up without you touching anything
Priority turnaround, monthly strategy review

Activation $1,999, public $2,799.

About that crossed out number, because I am not going to pretend. Nobody has paid the public rate. These agent plans are new and you would be among the first twelve people on them. The public rate is what I open at when this goes past our office, and the Rise rate is what you lock for 24 months while you stay subscribed. It is a real future price, not a fake old one, and I would rather say that plainly than run the crossed out list price trick on people I work with.

Annual at the Rise rate, activation included: Solo $3,990, Producer $7,990, Listing Machine $14,990. Month to month otherwise, cancel anytime effective the end of the billing period. That part is personal for me: I am locked into a twelve month Luxury Presence contract at $555 a month that I cannot get out of, and month to month is the deal I wish I had, so it is the one I am giving you. Rush $250. Out of scope work $150 an hour, quoted and approved in writing before anything starts. Buyout to own the code outright starts at $3,000 for Solo. The automations run on our systems and normal lead volume is included; if a campaign ever drives volume far beyond normal use we will talk about the right tier before it costs either of us anything, and any third party software billed to your own accounts, like your CRM seat or SMS credits, is yours. We never cap your leads. Ad spend, if you ever run ads, is paid by you directly to the platform and is never marked up or fronted by me. I am not quoting you ad management here and that is deliberate, because running ads properly is close to a full time job and you should not buy it from a proposal.

Before you click Packages and get confused

Go click Packages. You will find cheaper plans. Here is the honest comparison.

Our packages page sells Launch at $149, Growth at $249 and Dominator at $499 a month, and Dominator gives you eight pages. Anybody can buy that today, including you. I am putting that here rather than hoping you do not notice, because you will notice.

Those are local business plans. A marina, a gym, a landscaper. Static pages that sit there. The agent plans cost more because of the one thing a marina never needs: every listing you take is a new page. New copy, new photos, new compliance footer, live in days, retired at close, again next month. That is production work every month, forever, and it is the entire price difference.

So here is the part that costs me money to write. If you do not want listing pages, do not buy an agent plan. Go buy Dominator at $499. Eight pages, same tracking, same hosting, and it is cheaper than Producer. It is the right tool for you and I would rather tell you that now than take $799 a month from a colleague for something he did not need.

The arithmetic

This is arithmetic. It is not a forecast.

I am showing you the math because you are going to do it anyway, and I would rather hand you the honest version than have you run a flattering one I wrote.

Median sale price, your five town market, July 2026$540,000

Gross commission at 2.5%$13,500

Your net after a typical split, call it 70/30about $9,450

Producer at the Rise rate, year one, including the $999 activation$10,587

Closings needed to cover year oneAbout 1.1

Method and caveats, because this number flatters me if I leave them out. The $540,000 median is from my own five town market report of July 16, 2026, covering New Milford, Brookfield, Sherman, Danbury and New Fairfield, and it is my own first party data, not an independent source. Your split is probably not 70/30 and only you know what it is, so run it with your real number. This ignores your desk fees, E&O and everything else that comes out. Most importantly: one closing does not quite cover year one, and one closing covering it would not be the same as this producing one closing. I ran it with activation included and it comes to about 1.1 closings, because leaving activation out is exactly the kind of flattering math I said I would not do. I cannot promise you that closing and I am not going to. Nobody honest can, and you already read the section where NAR says technology is 1% of why sellers pick an agent.

Here is the real reason I put this section in. At $799 a month the decision is not a spreadsheet. It is either worth owning your own marketing or it is not. If you need a sensitivity table to decide on $799, the honest answer is that you should not buy it, and I will tell you that on the phone too.

Timeline

Live in 7 business days.

Day 0

You send me four things

Logo, headshot, bio, and the market or listing you want the page for. That is your entire job. The clock starts when those land.

Days 1 to 4

I build it

Page, copy, tracking, form, CRM routing, compliance footer. Built the way I build my own.

Day 5

You review, twice if you want

Two revision rounds before launch. You do not go live on something you did not approve.

Day 6

Your broker signs off

Same as any marketing piece. I build it compliance aware, the sign off is still yours and your broker's.

Day 7

Live, and a test lead hits your phone

We fire a real submission and watch it land in your pocket before you pay for a single click.

Three guarantees, and they are all about the machine, never about results. Seven Day Launch: live within 7 business days of a complete intake, not counting time waiting on your broker, or your first month is credited. Working Funnel: if my hosting, SSL or form breaks, repaired within 1 business day or you get a service credit. Approval: two revision rounds before launch. That is the entire list. No lead guarantee, no commission guarantee, no ranking guarantee, no return on ad spend guarantee, not now and not ever.

You may not have a lead problem. You almost certainly have an ownership problem.

Three things, then the detail.

Your leads build an audience. Make sure some of it is yours.

The portals are for reach. This is for what you keep.

The one thing sellers ask you for, you cannot point at

The lead is the easy part. Keeping what it builds is not.

Your leads build an audience. The only question is whose. Strong

Sellers' number one ask is marketing the home Strong

Half of agents already do this, so it is table stakes, not an edge Strong

Every number here came off the vendor's own page.

This is an ownership problem wearing a lead generation problem's coat.

I am not going to tell you a landing page wins you listings.

I sit in the same rulebook you do.

A website and a landing page are not the same tool.

Built to be browsed

Built to be acted on

The pixel is the part that compounds.

A pixel will not prove your marketing worked.

At minimum, every listing gets a page.

You are reading one right now.

ctrealtormonica.com

candlewoodlakeagent.com/272

candlewoodlakeagent.com

Rise agents pay less, and here is exactly why.

Solo Agent

Producer

Listing Machine

Go click Packages. You will find cheaper plans. Here is the honest comparison.

This is arithmetic. It is not a forecast.

Here is exactly who owns what.

Live in 7 business days.

You send me four things

I build it

You review, twice if you want

Your broker signs off

Live, and a test lead hits your phone

Twelve seats, then I stop.